Our media campaigns are created to educate, change social norms, and reduce youth substance use in our community. We are constantly collecting data on substance use trends and focus our efforts accordingly. Campaigns include billboards, mailers, radio advertisements, newspaper ads, posters, and Facebook advertisements.
Research points to family meals as helping to increase children’s academic performance, literacy, and connection to family, while decreasing the risk of depression, substance use, and obesity. It doesn't have to be complicated! The goal is sitting down together for a 20-minute family meal most days of the week.
Parent Up: Parents Have Power
Parents have the most influence. The rules you set, the relationships you build, and the conversations you have about substance use influence the decisions your kids make. Teens who learn about the risks of substance use from their parents are half as likely to use substances as their peers.
Roots of Resilience
How can we all have an impact on the youth around us? By helping to build youth resilience through positive relationships. This campaign aims to educate the public about ways to nurture Resilience in kids. It also informs about the impacts ACES (Adverse Childhood Experiences) and PCEs (Positive Childhood Experiences) in the lives of kids.
Youth Connections Magazine
This local magazine is for parents and other caregivers. It has a variety of articles about prevention-related topics and about supporting kids so that they can reach their potential. These magazines are distributed to homes and businesses in Excelsior, or you can read the digital version right here!
Parent Up Alcohol Prevention
Parent Up is a Northland-Wide campaign supported by multiple local coalitions. The goal is to empower parents to talk with their kids about their expectations regarding underage drinking and to be present in their kids' lives. Building parent-child communication helps prevent underage drinking.